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EarlyHound

Launch once. Make it count.

Timing, the opening note, and what to do on the day — everything we know about launching well here.

Scout a productMy launches

The shape of the day

  1. 00:01 UTC

    You are live

    The whole day's cohort goes live together on the board. Your opening note is pinned to the top of the launch.

  2. Through the day

    The conversation

    Signals, comments and the first reviews arrive. You answer from the Builder Inbox — this is the part that decides how the day goes.

  3. Midnight

    The board closes

    Ranked once, archived permanently. A top placement earns a rank badge that stays on your product page.

  4. The morning after

    The recap

    An email with your final rank and an embeddable badge for your own site. The product page keeps collecting reviews and search traffic from here on.

How to launch

  1. 1

    Pick the day, not the hour

    Scheduling is a date. Everything goes live together at 00:01 UTC, so there is no advantage in a clever time — only in a day your people are around. Avoid the day a much bigger launch is already scheduled unless you want to be second.

  2. 2

    Write the opening note before anything else

    It gets pinned to the top of your launch and it is the first thing anyone reads. Say what you built, who it is for, and what you are unsure about. The last part is what starts a real thread instead of a row of congratulations.

  3. 3

    Prepare the page, not just the post

    A tagline under sixty characters, one screenshot that shows the thing working, and the categories you actually belong in. People arriving from search a month later see this page, not your launch day.

  4. 4

    Tell people the morning of

    Not the week before. A launch lasts a day, and attention spent early is attention gone. Send one message to the people who already asked to know.

  5. 5

    Answer every comment once

    The Builder Inbox on your launch dashboard is built for exactly this: read state, newest first, so you can work through a hundred comments without losing your place. Answering is the whole difference between a launch and an announcement.

  6. 6

    Ask for reviews the week after

    The board forgets in a day. A product page with honest reviews is what is still working for you in three months.

The thing nobody tells you

A launch is not a growth channel. It is a day when the people most likely to try something new are all looking in the same place. Treat it as the start of the conversation on your product page, and the day pays for itself for months. Treat it as the finish line and it is over by Tuesday.

Common questions

How much does launching cost?
Nothing. Submitting and launching are free, and rank cannot be bought — promoted placements are labelled and sit outside the ranking.
Do I have to be the builder?
No. Anyone can scout a product they found. The builders get credited and invited, and they can claim the page and take over managing it.
When does my launch go live?
At 00:01 UTC on the date you scheduled. Everyone launches together, so the day is the whole decision — there is no clever hour.
Can a product launch more than once?
Yes. Products launch many times over their life — each major release gets its own launch day, and every one of them builds the same product page.
What happens when the day ends?
The board is ranked once at midnight and archived permanently, and you get a recap the morning after with your final rank and an embeddable badge. The product page keeps working: reviews, alternatives and rank badges accumulate for as long as the product exists.